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State of Maine Tourism Partner News

Posted July 11, 2019

The Maine Office of Tourism is fielding several new campaign initiatives July - September 2019 to help bolster summer and fall visitation.

  • New television advertising in Boston, Hartford, New York and Atlanta. This is scheduled to begin the week of July 8th and run for 10 weeks.
  • Expanding other digital media channels (display, mobile, video, native) beginning the week of July 8th.
  • Adding billboards and commuter rail advertising in Boston, New York and Atlanta beginning July 15th and running for 8 weeks.
  • Adding another flight of NPR advertising (first flight ran April/May) beginning in late July and running for 9 weeks.
  • Implementing a lead generation program in early July encouraging recipients to order Maine Invites You.
  • Expanding Paid Social Media on Facebook and Instagram by about 30% beginning in August.
  • Implementing new functionality for VisitMaine.com designed to enhance access to business listings, particularly on mobile which accounts for about 60% of site visits.

This is in addition to the paid media program that has been running since the beginning of the year which includes print, broadcast and digital advertising.

Public Relations News

Recent media coverage of Maine includes a story in Bon Appetit magazine naming Maine “the Best-Ever Vacation Spot”; selection of Mount Desert Island, Maine, as one of Travel & Leisure’s 2019 “Best US Islands”, as featured on the TODAY Show; a story on Bath, Maine, published in Le Journal de Montréal and Le Journal de Québec; and Budget Travel’s selection of Bath, Maine, as one of the “10 Coolest Small Towns in America 2019”.

During the month of June, Samantha Brown’s PBS show, Places to Love, was filmed in Maine. The air date will be spring of 2020.

Social media included a June influencer campaign through Travel Mindset, with two Instagrammers focusing on wellness travel visiting locations throughout the state.

Marketing Grants

The Maine Office of Tourism has awarded over $100,000 in tourism marketing grants during the spring 2019 grant cycle. Award recipients are:

Special Event Grant

Portland Bach Experience - To expand marketing of the 2020 festival to the target audiences in urban New England and mid-Atlantic cities.

Maine Bicentennial Tourism Grant

Portland Stage - To enhance marketing of a production of “Almost Maine” by Maine native John Cariani that will kick off Maine’s Bicentennial celebrations in January-February 2020.

Tourism Enterprise Grants

Kennebunkport Business Association, Christmas Prelude - To expand and enhance marketing of the event with an emphasis on mid-week activities and lodging packages.

Maine Professional Guides Association - To assist with an expanded distribution plan for the MPGA membership directory.

Maine Brewers’ Guild - To assist with the creation of a mobile-friendly online version of the Maine Beer Trail.

Vision Hallowell, 3rd Annual Luthier Showcase - To support the promotion of this arts and culture festival showcasing Maine’s makers of stringed instruments.

Maine Tourism Marketing Partnership Program (MTMPP) grantsare awarded twice yearly in spring and fall. The deadline for applications for the next round of Tourism Enterprise Marketing and Special Event grants will be in early November 2019.

More information and grant guidelines can be found at MOTpartners.com.